Dental Clinic London
A CQC-registered dental practice on Great Russell Street. Six dentists, 2,000+ patients, full cosmetic and general services. Their website greets you with a popup and goes downhill from there.
Their Current Site
Loading dentalclinic.london
The Visitor
Who actually visits this site?
Anxious new patient
“I haven't been to the dentist in 3 years. I'm nervous. I want someone gentle who won't judge me. How much is a first visit?”
What they need
Price transparency, gentle tone, easy booking with no phone call required
Cosmetic shopper
“I want Invisalign or veneers. I'm comparing 5 clinics in London right now. Show me prices, show me results, show me who does the work.”
What they need
Specific treatment info, real pricing, doctor credentials, before/after proof
Emergency patient
“My tooth broke. Can I be seen today? Do I need to call or can I book online? Where exactly are you?”
What they need
Same-day availability confirmation, phone number, location, immediate booking
The One Job
Get someone to book an appointment without feeling anxious about it.
Dental websites have a unique problem: the visitor is already nervous. Every element of the site either builds confidence or adds anxiety. There is no neutral.
What’s Broken
The visitor journey, step by step.
Someone Googles “dentist Holborn.” They click through. Here’s what happens.
They land on the site
Promotional popup blocks everything
The very first interaction is being asked to dismiss something. For an anxious patient, this feels aggressive. 40-60% of popup visitors bounce immediately.
They scan the homepage
Duplicate treatment cards, two phone numbers, competing banners
Teeth whitening, Invisalign, and veneers each appear twice. Two different phone numbers. The site feels broken, not professional. Trust drops instantly.
They try to find a treatment
Navigation is 3 levels deep
Treatment → Cosmetic Dentistry → Veneers. On mobile, this nested dropdown is nearly impossible. They'll leave and Google 'veneers London' to find a competitor with a simpler site.
They check the price
Pricing scattered across pages, some misleading
'From £56/month' for veneers — what does that actually cost? Prices on homepage disagree with subpages. The visitor opens a competitor's transparent pricing page instead.
They look at the team
Six names and qualifications. No personality.
Patients are trusting someone to work inside their mouth. A list of credentials doesn't build that trust. They want to see who'll be treating them and feel comfortable.
They look for social proof
2,000+ patients but zero visible reviews
No testimonials on the homepage. For dental, word-of-mouth is everything. The visitor goes to Google Reviews instead — and might find a competitor there.
What We’d Change
Their site vs. ours.
First Impression
Popup blocks the page
Value prop visible instantly
Navigation
3 levels deep to find anything
4 items — one click to everything
Treatments
Duplicated, scattered, no prices
One card per service, price included
Pricing
"From £56/month" — total cost hidden
Full price list, every treatment listed
The Team
Names + credentials, no faces
Photo, specialty, and personality
Social Proof
2,000 patients, zero reviews shown
Real reviews with names and stories
Booking
Phone number buried in footer
Book button everywhere, no call needed
Anxious Patients
No acknowledgment of dental fear
Dedicated section: "We specialise in patients who hate the dentist"
The Redesign
See it live.
A complete redesign built from scratch. Every section designed to reduce anxiety and increase booking confidence.
Loading /demos/dental-london-after
What We’d Deliver
- Full site audit with findings
- Strategy focused on reducing patient anxiety
- All page content written in a patient-friendly voice
- Complete website redesign from scratch
- Booking system built right into the site
- Clear, honest pricing page
- Individual doctor profile pages
- Looks perfect on phone, tablet, and desktop
- Set up so Google can find the practice
- Domain connection + go live
What Makes It Different
- Fast-loading, no bloat
- Works on every device
- Google-ready from day one
- Easy for staff to update
- Secure and reliable
Your business could be next.
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