What I Do
I manage your patient acquisition pipeline. Website rebuild included.
Six pillars across organic search, lead funnel automation, and monthly reporting. One fee, one team, async delivery. $1,500/mo (US/CA/AU) or £1,200/mo (UK), 12-month annual commitment, website rebuild included. Full pricing and exit policy below.
Website Rebuild
Included with every retainer. Yours to keep.
Conversion-Focused Design
Every page structured around one goal: turning visitors into patient enquiries. No filler, no wasted space, no generic clinic template.
Built With Your Content
I use your existing photos, reviews, and brand. No photoshoots or rewrites needed to get started — I work with what you have.
Mobile-First
Most patients search on their phone. Your site works perfectly there first, scales up to desktop. Core Web Vitals tuned.
A working demo on a live URL before you sign. Treat it as a strong first draft — once we're working together, every detail gets refined to match your exact vision.
Technical + On-Page SEO
The foundation Google rewards
Monthly Technical Audit
Ahrefs site audit, Core Web Vitals, schema markup, sitemap, broken link fixes. Caught and fixed before they affect rankings.
Service & Procedure Pages
One page per treatment you offer. Each tuned to a specific patient search intent — implants, Invisalign, Botox, LASIK, whatever your procedure library looks like.
Keyword Strategy
Not vanity keywords. Not "dentist" alone. I target the specific queries patients actually search when they're ready to book.
Your clinic ranks for the searches that drive patient enquiries — not vanity metrics.
Off-Page + Local SEO
Authority that compounds
Medical Directories
Citations across 20+ medical directories (Healthgrades, ZocDoc, Doctify, RateMDs) — each with consistent NAP, photos, and full service listings.
GBP Management
4 Google Business Profile posts per month, Q&A monitoring, photo updates. Response to every Google review — good and bad — within 3 business days.
Digital PR + Link Building
Local press outreach, medical association listings, partner clinic mentions. Backlinks that actually matter, not directory spam.
Your clinic appears in the local pack, in Maps, and in patient decision research.
Content + AI Search (GEO)
Written for patients, structured for AI
8 Articles Per Month (2 Per Week)
Long-form content in your clinic's voice. Patient questions answered deeply. Procedure explainers. Cost breakdowns. The questions you hear in consultations — answered before they land on your site.
AI / GEO Optimization
75% of medical searches now show AI Overviews. I structure every piece of content so ChatGPT, Perplexity, and Google AI cite your clinic as the source — not your competitor.
E-E-A-T Signaling
Author credentials, medical review, structured data, trusted sources. The signals AI systems use to decide who to cite.
Your clinic is referenced by both traditional search AND the AI answers patients increasingly trust.
Lead Funnel Automation (the value-prop transformation)
I don't just drive traffic. I manage your patient acquisition pipeline.
5-Minute Auto-Response
Every inquiry — website form, GBP message, social DM — gets an automated reply within 5 minutes, asking 3 qualifying questions and offering a consultation slot. Industry response time is 24-72 hours; my system hits 5 minutes 100% of the time.
AI-Routed Qualification + Booking
Their reply is read by an automated intent classifier that routes to the right next step: direct Calendly booking link for high-intent, nurture sequence for medium, monthly newsletter for low. No leads dropped.
No-Show Crusher
48h email + 24h email/SMS + 2h SMS reminder cadence. Industry no-show rate for elective procedures: 25-40%. Ours: 10-15%. For a clinic doing 30 consults/month at $8K avg procedure, that's $24K-28K/month in pure recovered revenue.
Post-Consult Rescue Sequence
60-70% of consultations don't close on the day. Most clinics give up after one follow-up. I run 5 touches over 60 days — Day 1, 5, 10, 20, 60 — and rescue 15-25% of patients who would otherwise be lost.
Long-Term Nurture
Anyone not ready stays in monthly newsletter + quarterly reactivation campaign. When their financial situation, partner approval, or insurance reset happens 6 months later, they come back warm — not cold.
Live ROI Dashboard
Looker Studio dashboard you log into anytime. Inquiries received → responded within 5 min → qualified → booked → showed up → closed in-person → closed via post-consult. Replaces the boring monthly PDF report. You always know what's working.
Your job stays in-person consultation excellence. My job is making sure your calendar is full of qualified, showed-up consultations.
Monthly Reporting (ROI-Framed)
The report you'll actually read
Traffic + Rankings
Organic visitors, top keywords, position changes, month-over-month. What moved, what's stuck, what to focus on next.
Enquiries + ROI
Contact form submissions, phone tracking, source attribution. Translated into revenue terms at your average patient value. Lead-funnel conversion at every stage.
Plain Language
No "Core Web Vitals scores" jargon unless you want it. Written so you can read it in 3 minutes — or forward it to your spouse / practice manager who asks "what are we paying him for?"
One email on the 7th of each month. Every pound or dollar spent, accounted for in patient enquiries — and patients in chairs.
Pricing
One number. Twelve months. Website included.
I don’t hide the price behind a sales call. The methodology above is free; this is what you pay for the people who wrote it to execute it for you.
US / Canada / Australia
$1,500/month
$18,000 Year 1 total — one decision, one number.
- • 12-month annual commitment, monthly billing
- • Custom website rebuild — included, no setup fee
- • All six service pillars above (organic + lead funnel + reporting)
United Kingdom
£1,200/month
£14,400 Year 1 total — same offer, regional pricing.
- • 12-month annual commitment, monthly billing
- • Custom website rebuild — included, no setup fee
- • All six service pillars above (organic + lead funnel + reporting)
More on year 2, kill fee, what you keep if you leave, HIPAA, and the rest at /faq.
Exit policy — the contract is the contract, with two safety valves
The 12-month commitment is real because the work compounds at Months 6–12. Letting you walk at Month 4 means leaving just as the asset library starts earning — unfair to you, not just to me. Two paths exist for genuine situations:
- 60-day pause for life events (cash flow gap, family emergency, clinic closure for renovations). You keep paying the monthly fee, I pause active work, you resume when ready. Up to 4 months of pause per contract year.
- 50% kill fee on remaining months for genuine emergencies (clinic closure, business sale, owner medical crisis). Example: exit at Month 4 with 8 months left = $1,500 × 8 × 50% = $6,000 to walk free of the contract.
What I never do: free walk-aways. The contract is the contract, and these mechanisms exist for the messy middle. If 12 months isn’t commitment you can make — I’m not the right fit, and that’s a real answer not a nudge.
What I guarantee — and what I won’t
I sell commitments and leading indicators, not outcomes. Anyone who promises a specific ranking or traffic number is naive or lying.
- Contractual guarantees (miss = pro-rata refund): 8 articles published per month, monthly report by the 7th, GBP posts weekly, every article passes my quality gate before publish, email reply within 24h weekdays, review responses within 48h. Miss any of these in a billing month and I refund 1/12th of the year’s fee — pro-rata, automatic, no argument.
- Leading indicators (I influence, I don’t guarantee): indexed page count, GBP completeness, schema coverage, GBP impressions, review volume lift. Tracked in every monthly report.
- Outcomes (never guaranteed, always shown as range): clinics like yours typically see 40–80% organic traffic growth in Year 1; inquiry volume typically rises 2–5×; first meaningful ranking movement at Months 4–6; compounding effects at Months 9–12. I don’t refund on outcomes — Google’s algorithm and your in-person consultation are out of my control.
How It Works
Free audit. Then a demo. Then you decide.
Request your free audit
Email me your website URL. Within 48 hours I send a data-rich audit — rankings, patient journey issues, top 3 fixes. No forms, no calls.
See a free demo
If the audit resonates, I build a working demo of your rebuilt site on a live URL. Your brand, your services, your real content. Also free.
Decide if it's a fit
Pricing is on this page (below). $1,500/mo (US/CA/AU) or £1,200/mo (UK), 12-month commitment, website rebuild included. If yes, I launch your new site in 2–3 weeks and the lead funnel goes live the day the site does. If no, the audit and demo stay yours.
How Each Article Gets Made
8 steps every article goes through before it ships.
The reason most clinic blogs fail isn’t writer skill — it’s the missing steps before and after writing. Keyword research, SERP analysis, voice-matched drafting, clinical review, on-page SEO tuning, custom hero image, AI search structuring, publishing & internal linking. Most agencies skip 6 of those 8.
See the full pipeline →Who This Is For
High-ticket clinics where one new patient represents meaningful revenue.
Phase 1 lead niche: Cosmetic and implant dental — deepest content focus, fastest path to ranking.
Niches this is built for
Procedure mix that may also clear the bar — per-clinic check
Not sure whether your clinic fits? Email and I’ll tell you directly, not after onboarding.
Start with a free audit.
I’ll audit your current site, Google visibility, and top competitors — and send you the 3 fixes that matter most. Within 48 hours.
Get Your Free Audit