The questions clinic owners actually ask before signing.

Six pillars, all in:

1. Website rebuild — full custom site, not a template. Yours to keep.
2. SEO + content — 4 articles/mo written for the patients searching for your procedures right now, plus the technical fundamentals (schema, sitemap, page speed).
3. Lead funnel automation — 7 stages from inquiry to booked consult: 5-min auto-response, automated intent routing, Calendly booking, SMS reminders, follow-up sequences, long-term nurture.
4. Email automation — Klaviyo flows for welcome, post-visit, reactivation.
5. GBP + reviews + citations — Google Business Profile management, review responses, 10-15 medical directory listings.
6. Reporting — live Looker Studio dashboard + monthly written commentary + quarterly strategic memo.

No setup fee. No à-la-carte. One number, one offer.

Almost everything is in the $1,500.

The tools that run on my side — Klaviyo (email automation), Calendly (booking), Twilio (SMS reminders) — are set up in your name, billed to me, included in the retainer up to typical clinic usage:

• Klaviyo: up to 2,500 contacts
• Calendly: one booking seat
• Twilio: up to $20/mo of SMS (~600 messages at US rates)

If you outgrow these, I bill the overage at cost — no markup. Most clinics stay within the included tiers for a year or more.

The few costs you handle directly:

• Your domain registration — stays at your registrar (GoDaddy, Porkbun, Namecheap, etc.). You own it, you renew it (~once a year). I provide the DNS records to point it at your new hosting.
• Operational email service (Google Workspace or Microsoft 365) if your current email is bundled with your old web hosting — we’ll need to migrate it to an independent provider before launch. Migration labor is on me; subscription cost (~$6/user/mo) is on you.
• Paid ads spend if you choose to run any — your budget, not currently managed by me.
• Your existing PMS / EHR / billing software — you keep paying whoever runs your patient records.
• Custom photography or videography — uses what you have. Bespoke shoots are out-of-scope add-ons.

What I cover from the $1,500: hosting, content production, citation submissions, the lead funnel platform stack, monthly reporting tools, every system component that runs on my side. You never see those bills.

There’s no catch. The website is bundled because I can’t run SEO and a 7-stage lead funnel on a site that converts at 0.4%. Without a foundation, the rest of the spend is wasted.

The 12-month commitment is what makes including the rebuild possible — that’s named in the contract, not hidden.

You own the site outright. If you leave at month 12, you keep it, the domain, the content, all the accounts. I don’t license you back your own website.

Because the offer is built as a system, not a menu. SEO without a converting site is a leaky bucket. A converting site without a lead funnel turns inquiries into voicemails. A lead funnel without email nurture loses the 70% who don’t book on first contact. Splitting it apart breaks the math.

If you only want SEO, you want a different kind of vendor. There are good ones at $500–1,500/mo for SEO-only — go to them. I built this offer for clinics that want the patient acquisition pipeline managed end-to-end, not assembled from parts.

Three quality gates:

1. Defined scope. Every monthly deliverable maps to a defined scope in your contract. You know what’s coming before it ships.
2. Operator review. Every deliverable goes through me before it lands in your dashboard. Nothing auto-publishes — not articles, not review responses, not email drafts.
3. Reviewable end-to-end. You can read the article before it goes live, see the email flow before it sends, audit the monthly report before it’s filed.

Most agencies use “quality control” as marketing. I make it operational: nothing ships without being reviewed by the same person who’ll be on the email when something breaks.

Because the work compounds. Month 1 has zero ranking signals; month 6 has six months of indexed content, citation authority, lead funnel data, and email list growth. Month 12 has twelve.

A month-to-month engagement creates pressure to chase short-term wins (paid social, Google Ads spam) instead of building the asset library that actually compounds. Clinics that buy month-to-month SEO get exactly what they paid for: month-to-month results.

The 12-month commitment is the deal. If that’s not a fit, this isn’t the right vendor for you. There’s no soft-trial version of this offer.

Renewal is a fresh decision, not an auto-renew. At month 11 we both look at twelve months of dashboard numbers — leading indicators (rankings, traffic, lead volume, response time) and Tier 1 deliverable history (every monthly commitment kept or not). If the data says “this is working,” we re-engage for Year 2. If it doesn’t, walking away is the right call for both of us.

Year 2 pricing reflects the compounded asset library you’re renewing on and is set at the renewal conversation — never as a surprise, never imposed unilaterally. I won’t negotiate on price to retain a client whose results don’t justify the renewal — that’s not a sustainable shape for either of us.

It’s happened many times and will keep happening. The system is built so a single-channel collapse doesn’t sink the engagement.

Here’s the spread: organic search is one of six pillars. The lead funnel converts traffic from any source — direct, referral, GBP, paid (if you run it), email. The email list is yours regardless of what Google does. The content asset library doesn’t disappear when an algorithm changes; it gets re-indexed.

If a Google update tanks rankings, that’s a quarterly memo conversation: what shifted, what we adjust, where the next 90 days go. It’s not a refund situation. It’s the work.

Yes — once per year, up to 60 days, for genuine life events. You keep paying during the pause; no work is delivered; the 12-month clock pauses too.

This is the safety valve, not an exit ramp. Two clauses:

• 30 days notice on planned pauses (elective surgery, planned leave). Same-day notice on emergencies.
• The pause is for life events, not for “I want to think about it.” If you need to think, you don’t need to pause — the work continues while you decide on renewal.

Most clients won’t use it. It’s there because life happens, and a 12-month contract that doesn’t bend breaks.

50% of remaining months. At month 11 with one month left, that’s $750.

The kill fee covers the unrecoverable portion of the website rebuild and onboarding labor that was front-loaded in the first 90 days. It’s not a punishment — it’s the part of the deal that doesn’t unwind cleanly.

You keep everything. The site, the content, the lead funnel, the email list, the accounts. I don’t claw back assets you’ve paid for.

If a genuine emergency forces an early exit (medical, personal, business closure), the kill fee is waived case-by-case. That’s a written exception, not an ask-and-find-out negotiation.

Pro-rata credit on any deliverable that misses its calendar month. Three consecutive missed deliverables (without a documented reason like a paused contract or scope change) is grounds for you to terminate without the kill fee, and a refund of any prepaid months.

The Tier 1 guarantee structure makes the proof bar concrete: every monthly deliverable in the contract has a defined scope and a defined delivery date. “We worked hard this month” isn’t proof; the deliverable being shipped to your dashboard is.

If you need to invoke this, you email me. We don’t have a dispute escalation process because there’s only one of me.

Everything. The website, the domain (if I registered it on your behalf, it transfers), the blog content, the lead funnel automation flows in your Klaviyo account, your Calendly setup, your Looker Studio dashboard, your GBP, your citation listings, your email list, your patient inquiry data.

I don’t license you back your own assets. I don’t hold accounts hostage. I don’t charge a “data export fee.”

The honest version: when you leave, you can hire a different vendor and they should be able to pick up exactly where I left off. The system isn’t proprietary — it’s documented, and you’ll have the documentation.

I work continuously and asynchronously — there’s no quarterly vacation built into the price. Planned absences (rare, ≤ 2 weeks/year) get 30 days notice with work batched ahead.

The lead funnel and email automation are designed to run without my hand on them daily — that’s a feature here, not a fallback. Long weekends and short trips don’t break weekly cadence because the system absorbs them.

For unplanned extended absences (illness, family), pro-rata credit applies for any deliverable that misses its calendar month; three consecutive months of missed deliverables = you can terminate without penalty. In the worst case (incapacitation), everything you’ve paid for is yours, and remaining months are refunded by my estate.

Capped at 10–15 in Year 1. Past that, I can’t deliver to spec without dropping quality or scope.

The cap isn’t a sales tactic — it’s what one operator can sustain against the Tier 1 guarantee structure.

When the cap is full, intake closes for the quarter. If you ask in a closed quarter, I’ll tell you and offer a slot in the next one.

You’re on it right now.

owaoconsulting.com is built the same way I’d build your clinic’s site — clear positioning, transparent pricing, a working lead funnel, content written for one specific ideal customer (cosmetic and implant dental clinic owners). The methodology is the same. The execution is the same. The niche changes.

What else is verifiable today:

• 20+ free real-clinic audits at /work — diagnostic methodology applied to real practices I’ve never spoken to.
• Portfolio rebuilds at /work — production-grade design proof.
• 8 frameworks + 23 SOPs documenting the operating system, public on GitHub.

Specific clinic-by-clinic metrics (“leads went from 5/mo to 22/mo”) will exist later in 2026 once the first cohort completes a year. Until then, the methodology IS the case study — and the methodology is in front of you, in your browser, right now.

Really no calls. The presentation page replaces the sales call. The free audit replaces the discovery call. The monthly Looker Studio dashboard + written commentary replaces the check-in call. The quarterly strategic memo replaces the quarterly review call.

Async-only saves you ~10 hours per year on coordination calls that don’t actually move the work forward. It also saves me from running a calendar instead of running a system.

If you need to feel chemistry with a vendor before signing, that’s legitimate — but it’s not what I deliver. The audit gives you a real read on how I think. That’s the chemistry test.

Probably not, and I’d say so before you sign.

Email-only works when one person owns the engagement on the clinic side. If your partnership requires three signoffs on every blog topic, every flow change, every report interpretation, the working rhythm breaks. Async-by-default + committee = months of stalled threads.

The fix that works: one designated point person. Could be you, could be a practice manager, could be one partner. They have email-level authority on operational decisions; the partnership signs off on big-ticket items quarterly.

If you can’t designate one, this isn’t the right vendor for your structure.

I’m built to operate alongside your HIPAA obligations, not inside them.

Your patient records — treatment notes, billing, EHR/EMR/PMS — stay in your existing systems. I never access them, even read-only. Crystal clear no-PHI zone.

The lead funnel collects pre-patient inquiry data only (name, email, phone, procedure interest from a dropdown). No health history. The tools that handle that data — Klaviyo, Calendly, Twilio — are all BAA-eligible. I work with BAA-eligible vendors and can confirm specifics for your jurisdiction (BAA in US, DPA in UK, equivalents in CA/AU) on request.

I’m not “HIPAA-certified” — there’s no such thing. I’m built to make your compliance posture cleaner, not muddier.

Three concrete differences:

1. The lead funnel. Most SEO agencies stop at “traffic.” This stack stops at “booked consult.” Traffic without a converting funnel is a vanity metric.
2. The Tier 1 guarantee structure. Every monthly deliverable has a defined scope and delivery date. Miss a calendar month, you get pro-rata credit. Most agencies don’t even define what monthly delivery means.
3. The cap. I take 10–15 clients, not 60. You’re not a row in a spreadsheet that gets autopiloted while a senior manager works the bigger account.

The shape of “agency SEO that doesn’t deliver” is well-documented. The fixes are well-known. Most agencies don’t apply them because they don’t have to. I have to.

Yes — that’s the default flow.

1. You email me your website URL.
2. I send back an audit within 48 hours (real diagnostic, not a sales doc — see /work for examples).
3. If the audit reads useful, I build a working demo of your rebuilt clinic site (your real content, your assets, two design directions). 5–7 days.
4. Pricing is on /services and this FAQ the whole time — no hidden number, no “let’s hop on a call to discuss pricing.”
5. You decide on your timeline. No nudges past one round of follow-up.

The audit is free. The demo is free. The decision is yours.

Different timelines for different layers.

• Lead funnel automation: live week 1 of your engagement. Any inquiries you currently get convert better immediately (5-min response vs hours, automated booking, follow-up sequences). If you have existing inquiry volume, this layer pays for itself fast.
• Email nurture: months 2–3 — the welcome series and reactivation flows compound as your list grows.
• SEO: months 3–6 for established sites with existing authority; months 6–9 for newer or weaker domains. This is the slow asset.
• Compounded effect: by month 9–12, all three layers are running. That’s when “leads per month” becomes a meaningfully bigger number than baseline.

If you need leads in 30 days, you need paid ads — not this offer.

Take the audit. It’s free, no commitment, no follow-up calls.

Read this FAQ in full. Read /services. Read a few /work examples to see how I think about clinics like yours. If the offer fits, the timing of when you reply doesn’t change the offer — same price, same scope, same shape.

I don’t run urgency tactics. There’s no “limited time” anything. The cap is real (10–15 clients), and when it’s full it’s full — but that’s about delivery capacity, not a closing tactic.

If you’re not ready, you’re not ready. Come back when you are.

In-scope tweaks happen continuously and don’t get itemized. Add a new service page, change a procedure description, swap out a hero image, adjust an email flow’s copy — that’s the work, not extra work.

Out-of-scope additions get quoted as a flat add-on, never hourly. Examples: a full second site for a different brand, a complete brand identity rebuild, paid-ads management (not currently offered), translation to a second language.

Big scope expansions formalize at year-2 renewal — that’s when we sit down (asynchronously) and decide if the relationship grows into T1.5 or T2 territory or stays at T1.