About OWAO Consulting
I make high-ticket clinics ready for the patients searching for them right now.
Full-stack SEO, content, lead funnel automation, and monthly reporting — for $1,500/mo on a 12-month commitment, full website rebuild included.
The method I’d use on your clinic is the same one I used on this one. You’re reading the case study.
01
The system
The work breaks into three layers. Each has a different guarantee posture. Most agencies blur these. I name them.
Tier 1 — what I deliver
Every monthly deliverable in the contract has a defined scope and a defined delivery date. 4 articles. GBP optimization. Review responses. 10–15 citation listings. Lead funnel monitoring. Email flow optimization. Looker Studio dashboard refresh. Monthly written commentary. Quarterly strategic memo. A/B test ledger.
These are guaranteed — miss the calendar month, you get pro-rata credit.
Tier 2 — leading indicators
Rankings, organic traffic, lead volume, response time, follow-up sequence completion rates. These are tracked weekly in your dashboard.
I commit to direction, not to specific numbers — because rankings are influenced by Google’s algorithm, traffic by seasonality, lead volume by your local market. What I commit to is the work that moves these indicators in the right direction, every month.
Tier 3 — patient outcomes
Booked consults, average case value, revenue, patient retention. These are the numbers you actually run a business on. I don’t guarantee them.
They depend on your procedure quality, your front desk, your reviews, your local market, and a dozen other things outside my system.
The line between Tier 2 and Tier 3 is exactly the line between my system and your craft. I’d rather name that line than blur it.
02
Why high-ticket clinics
High-ticket procedures are where the work compounds: cosmetic and implant dental, hair transplant, LASIK, fertility, plastic surgery, cosmetic dermatology and Mohs, bariatric, elective orthopedics, cash-pay psychiatry (ketamine, TMS). These share three traits — high-ticket procedures, search-driven patient acquisition, and owner-led decision making. Those are the conditions that make this offer credible.
If you’re not sure your clinic fits, email and I’ll tell you directly — before any work begins, not after onboarding.
03
The bet
I built the operating system before charging my first client. 8 frameworks, 23 SOPs, niche playbooks for 9 procedure types, 20+ free real-clinic audits — all public, all yours to read at /work and on the GitHub repo at github.com/owaolookadat/owao-ops.
The system was built before any client paid for it. The frameworks define how the work runs; the SOPs define how each task ships; the niche playbooks define what differs per procedure type. None of it is proprietary — it’s documented because it should be.
04
How I work
Async by default. No calls — not the intro, not the kickoff, not the monthly check-in. Everything happens via email and Stripe. The presentation page replaces the sales call. The audit replaces the discovery call. The Looker Studio dashboard replaces the monthly call. The quarterly memo replaces the quarterly review.
That saves you ~10 hours per year of coordination overhead. It saves me from running a calendar instead of running a system. It also self-selects: clinics that need chemistry calls before signing aren’t a fit, and that’s a useful filter for both sides.
I work continuously. Time zone is a feature: my hours overlap with yours partly in your morning and run long while your front desk goes home. Inquiries that arrive at 4pm your time get the auto-response immediately and flow through the funnel without sitting in a queue overnight.
Planned absences are rare and get 30 days’ notice with work batched ahead. For unplanned extended absences (illness, family), pro-rata credit applies for any month a deliverable misses; if the absence runs three months, you can terminate without penalty. In the worst case (incapacitation), everything you’ve paid for is yours, and remaining months are refunded by my estate.
The cap of 10–15 clients exists because past it, this stops being deliverable.
05
What I won’t claim
Three claims you won’t see on this site, even though most agencies make them.
I won’t promise N more patients per quarter.
I can’t, and any consultant claiming they can is selling you something they don’t control. Patient volume depends on your procedure quality, front desk, reviews, local market, and a dozen other things outside any marketing system. I commit to the work; you keep the part that’s yours.
I won’t show you fake case studies.
The first paying-client cohort onboards mid-2026. Six-month case studies will exist late 2026 at earliest. Until then, the proof is the methodology — the audits, the demos, the frameworks, this site. If you need clinic-specific case studies before deciding, this isn’t for you yet — and that’s a fine answer.
I won’t say I’m “HIPAA-certified.”
No such thing exists. What I am: built to operate alongside your HIPAA obligations cleanly. Your patient records stay in your PMS — I never access them, even read-only. The pre-patient lead funnel uses BAA-eligible tooling. If your jurisdiction requires a signed agreement, I’ll confirm specifics on request.
The honest version of “what I do” beats the marketing version. That’s the whole bet.
Want the audit?
Drop your website URL. 48 hours to delivery. No follow-up calls, no nudges past one round, no chasing. The audit is free. The decision is yours. The shape of the offer doesn’t change based on when you reply.